One of the simplest ways to improve your website ranking on a top search engine is to add great content. A recent report from HubSpot found that 70% of marketers are actively investing in content marketing.
Content is an attractive proposition for users. Google will rank a website better if it is as content-rich and useful as possible, emphasising the word 'content'.
High-quality content is essential for Google Optimisation. Better search engine rankings may be the result of a brand new site, but this is a long way from your first promotion.
Paying attention to website optimisation
There are several different aspects that, when used in collaboration with Campaign Warrior, will help to improve your website rankings:
Page title
Your page title and subheadings are what give you a chance for quality ratings with search engines. When it comes to the page title, ensure that you use a powerful and clear title, with no more than 68 characters. Also, avoid sending visitors to the home page, the reason they will come there is to find the answers to what they were looking for.
Keywords
The old tactic of keyword stuffing is no longer recommended. The way that website optimisation firms can help you is to offer a tailored package which gives your website the very best chance of high rankings.
When creating your keyword list, ensure that every word is relevant to your product or business; This is extremely important as, without the wording fitting the product, it won't help. With the right keywords, search engines can find them, and you have the opportunity to capture niche markets.
Meta Description
To stand on its own two feet, your website needs to include a meta description on every page and these should be short and direct.
If your website title has medium to low page rank on Google, you need to create an attractive meta description, highlighting the page's benefits and the name of the page itself.
Keyword density
Optimisation firms know that keyword density must be relevant to the page's subject matter. Too high a density and Google may penalise you for it. For example, if you had a webpage about how to remove bad grammar in 30 seconds, this should have a keyword density of around 0.5%.
Marketing agencies know that high rankings in Google require a perfect combination of search engine optimisation (SEO) and detailed content presented with an eye-catching title.
If you’ve been producing regular content for years, your website may be full of old content that isn’t optimised for SEO. According to SEMrush, 51% of companies say that updating old content has proven to be the most effective tactic they’ve tried.
Without the help of Campaign Warrior, you risk wasting time and effort going through your website's old pages to optimise your site for SEO and allowing it to rank highly on Google Search.
Generate daily content to improve website rank on a schedule you're happy with and make sure your site is optimised for SEO to supercharge your website's place on Google Ranking.
