Many discussions have already taken place on this subject, yet some people have still not adopted the tool to climb to the top of their game.
Most marketers do not seem to agree on the specific sure-shot strategies for marketing their respective products. One must agree that video marketing is not exactly the magic bullet for achieving that great SEO rank; however, it sure is an innovative concept and offers a lot of potential for getting your website noticed by search engines and viewers. The strategy certainly isn't going away, with HubSpot recording its steady increase through 2020.
Getting started with video marketing
Before you get started with video marketing, you first need to make a video. Or, if you already have one, you need to use it. You can make a video series that incorporates visual presentations with text and audio files. Next, you need to post the video on your website. It is best to upload your videos on a dedicated page for each.
Generally, you should optimize the video to drive more traffic to your web page. On the other hand, you can also use traditional video promotion and advertising strategies. These, along with video marketing, can help to promote the page by driving more traffic.
Avoid embarrassing mistakes
More and more companies are jumping into the online marketing race. However, many of these companies are forgetting to focus on their basic promotional activities. These include word-of-mouth, the purchase of product, the securing of advantageous positions on search engines and the use of networking sites.
One example of a well-known company that forgot to implement basic marketing techniques is BMW. The German car manufacturer had initially achieved huge success in the United States through print ads, tele commercials, popular shows such as Top Gear and the History Channel, and literature distribution.
BMW applied the use of video to promote their vehicles. They created a promotional video for the German YouTube. In this video, they forget to mention their actual website and showed instead a clip of their German flag flying in what appeared to be the stratosphere. This gave the video such a biased, funny and catchy title. It has resulted in quite a few online, predictably humorous blog posts and comments about the video since its release.
Make sure the video brings in an audience
For video marketing to work, it is essential to bring users to your actual site, not just to host the video and hope the viewers will be interested in what is shown there. If you have more than one video, you need to add them to your site hierarchy. There are free video index sites that will allow you to catalogue your videos. You simply need to create and submit a video sitemap.
Since some consumers have difficulty in reading links on the web page, they tend to click on a video.
Google and YouTube struggle to keep their users away from using up more data than they have to, with both services now offering more than basic features. If the companies did it, they really hit a gold mine; they found that the average web surfer doesn't watch the pop-ups or heavy advertisements and only stick with the results that have more direct and realistic descriptions. While both have achieved supremacy over the competition, Google Domination will remain elusive as long as they maintain the core principles of providing quality search results to their users.
However, whether you are prepared to do the rigorous testing needed to determine the visibility and readability of these search suggestions or not, it is ultimately up to you. It is your responsibility to do whatever it takes to get your website seen, saturated colors, large images and a slow loading site are significant factors to consider.
Although it's quite good to have your site listed at the top of Google's search results, what matters is what position your site is in when somebody does a search. Frames, Flash and the odd image clarity problem can hinder your ranking, but nothing beats having your site search engine friendly. Remember, one of the key factors to your presence in the "Google indexing ability" is your content.
