The goal of every salesperson, product owner, or business who sells online is to increase their conversion rate by capturing the traffic that enters their sites on what is known as an "SEO" or Search Engine Optimization.
If you can increase your conversion rate by capturing a greater number of visitors through search engine results, you will be much more likely to increase your profits. Many aspects go into your search engine optimization campaigns such as on-page design and development, marketing campaigns, content development, tracking and testing, and many more.
However, the list that I will cover in this article will focus on just a few major tasks that you can do to dramatically increase visitors' conversion into actual customers and then get the referrer trackback rate for your site.
Social Buttons
The first aspect that you will need to look at as a prime aspect of SEO and conversions is to make sure that you have social buttons on your site. Social buttons encourage your visitors to socialize.
Make sure that you also have your social media set up properly as well. Ensure that you have Twitter and Facebook in place, and are tracking the traffic through those avenues. Ensure that you have your blogs related to the niche or business you are doing and monitor the traffic through those blogs.
Take care with titles
Another crucial aspect for your SEO and conversions is to have your titles for your pages and posts SEO'd correctly. You will need to realize that Google wants to deliver quality content and relevant and precise title tags. When you are writing your titles for your site or articles, make sure that you make sure that they are accurate and straightforward. Use some keywords in your title to boost your content visibility and ranking potential online.
Link Building
As part of your SEO efforts, you will also need to continue to create incoming links to your site. You can create a bot to follow each of your outgoing links, and use Google's new relevance calculator to ensure that you are getting the links you need and turning them into potential customers. Your site should offer some value that will encourage other sites to link to your site.
As part of your link building campaign, you will also need to start researching and identifying sites you could link to. Do your best to identify sites that have some PageRank and that are willing to give you a one-way link if you want one. When you have a link to your site, you should immediately see a boost in your users' traffic and activity.
The importance of blogs
One of the important aspects of operating a blog is related to receiving traffic from your readers. HubSpot recently found that a blog is one of the three primary forms of media used in content strategies today.
If you understand the importance of reader responses, you will quickly realize the relationship between having a blog and succeeding online. Each time you add a blog post or page, you send out a quick message to all of your subscribers. Blog and RSS are a package that will provide you with the means to deliver such a message. This is why it is incredibly useful to work with a company that specializes in RSS and social bookmarking to quickly publish your new content to the various sites online that house RSS feeds and information.
There are some cases where having a blog isn't always useful, such as operating within a small niche. In this case, it will be up to you to ensure that you have the means to pull traffic into your site from the social sites that make up the vast majority of traffic. This type of scenario will come down to how much money you are willing to spend on your marketing to ensure that you reach all of your target customers.
At the end of the day, an article isn't all that is needed to succeed online. In fact, many affiliate programs have now abandoned providing free articles in exchange for links. The majority of your visitors will come from the links in your article that you provided, not from search engines. It is now possible to write your desired keywords and include them in an article and allow it to be distributed on the web, and you will be able to experience a quick boost in the search engine rankings. Of course, this is just a basic outline of what article marketing can do for you.
If you are still unsatisfied with how your articles can bring visitors to your site, you can also opt to use article marketing to drive more traffic to your site.
